Bart's research has been published in leading academic journals in marketing, management, and psychology, such as Journal of Consumer Research, Management Science, or Journal of Experimental Psychology. It is also regularly featured in managerial magazines like Harvard Business Review and MIT Sloan Management Review. Bart also wrote a book titled Decision-Driven Analytics. Drawing from his own research and teaching, as well as real-world business cases, the book offers four pillars of decision-driven analytics and guides you around common mistakes that have held back many organizations from using data for impact.