NEW BOOK

Marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. Drawing from their own research and teaching, as well as real-world business cases, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background.

A must-read for anyone who wants to harness the power of data for competitive advantage, Decision-Driven Analytics will equip you with the skills and tools you need to more effectively use data for business outcomes and to make better decisions in today’s complex and data-rich world.

Available at Amazon, Wharton School Press, Barnes & Noble, and more.

In Decision-Driven Analytics, you will learn how to:

Avoid common pitfalls in data-driven decision-making;
Close the gap between managers and decision-making on one side, and data scientists and data analytics on the other;
Enhance the impact of data analytics on business outcomes;
Think without data to make better decisions;
Prepare for artificial intelligence’s impact on data analytics; and
Evaluate the costs and benefits of decision-driven analytics.