I have taught a wide array of courses related to marketing management, consumer behavior, behavioral economics, data analytics, and managerial decision-making at various academic levelsincluding undergraduate, MSc, MBA, EMBA, PhD, and open/custom executive programsat prestigious business schools across Europe, North America, and Asia. My contributions in the classroom were recognized by Poets and Quants, which named me a "best 40-under-40" business school professor. Beyond academia, I am regularly invited as a keynote speaker at professional conferences and support businesses by leading internal workshops and providing consulting services.