Bart de Langhe

I am a behavioral scientist and a marketing professor at ESADE Business School in Barcelona. I am also a member of the Institute for Data-Driven Decisions (ESADE) and the Center for Research on Consumer Financial Decision-Making (Leeds School of Business; University of Colorado at Boulder).

Companies and consumers today have a wealth of information about each other. Yet, they're still drawing inaccurate conclusions. My research aims to unravel why.