Why Becoming Data-Driven Might Not Be Enough


Facebook's Anti-Apple Campaign Uses Misleading Figures, Marketers Claim


5 Myths About Stock Diversification.

The Wall Street Journal.

Why Your Fingers Get Pruney When Wet & How to Use Online Reviews Effectively.

Something You Should Know.

When you make buying decisions, a lot of factors go into it – some you aren’t even aware of. And then there are customer reviews. Are they a could way to determine if you should buy or not buy a product? That’s what I discuss with Bart de Langhe, a behavioral scientist and a marketing professor at ESADE Business School in Barcelona, Spain and an expert on buying behavior. 

Listen to the podcast here.

Elegir Por Intuición, ¿Tomar Malas Decisiones?

El Mundo.

Online Reviews? Researchers Give Them a Low Rating.

The New York Times.

Online Reviews Are Even Less Trustworthy Than You Think.


Consumer Reports in the Age of the Amazon Review.

The Atlantic.

Online Reviews Aren't All That Useful, Study Finds.


How Investors Misunderstand Diversification.

The Wall Street Journal.