Bart De Langhe is a behavioral scientist and a marketing professor, currently on the faculty at KU Leuven and Vlerick Business School, in Belgium. His research and teaching focus on how consumers and managers make judgments and decisions--and specifically, how they think about data, metrics, and statistics.

Bart was selected as one of Poets & Quants' Best 40-Under-40 Professors in Business, and by the Marketing Science Institute as one of the most promising young scholars in marketing.