Thank you for visiting my site!
Thank you for visiting my site!
I'm a behavioral scientist and marketing professor at KU Leuven and Vlerick Business School, with an academic journey that spans Belgium, the Netherlands, the United States, and Spain. I studied psychology at KU Leuven, earning my bachelor's and master's degrees, and later obtained a Ph.D. in Marketing from Erasmus University Rotterdam. My career includes faculty positions at the University of Colorado at Boulder (2011-2017) and ESADE Business School (2017-2022), as well as visiting appointments for research and teaching at renowned institutions such as the University of Chicago's Booth School of Business and the China Europe International Business School (CEIBS).
I'm a behavioral scientist and marketing professor at KU Leuven and Vlerick Business School, with an academic journey that spans Belgium, the Netherlands, the United States, and Spain. I studied psychology at KU Leuven, earning my bachelor's and master's degrees, and later obtained a Ph.D. in Marketing from Erasmus University Rotterdam. My career includes faculty positions at the University of Colorado at Boulder (2011-2017) and ESADE Business School (2017-2022), as well as visiting appointments for research and teaching at renowned institutions such as the University of Chicago's Booth School of Business and the China Europe International Business School (CEIBS).
In my research and teaching, I bring together insights from behavioral science, data analytics, and marketing strategy. Over the years, I've collaborated with leading companies across diverse industries— including consumer goods, retail, financial services, pharmaceuticals, and technology—to transform data into profitable business decisions. As an advisor at the Stern Strategy Group and a frequent keynote speaker at industry events, I help bridge the gap between cutting-edge research and practical applications.
In my research and teaching, I bring together insights from behavioral science, data analytics, and marketing strategy. Over the years, I've collaborated with leading companies across diverse industries— including consumer goods, retail, financial services, pharmaceuticals, and technology—to transform data into profitable business decisions. As an advisor at the Stern Strategy Group and a frequent keynote speaker at industry events, I help bridge the gap between cutting-edge research and practical applications.
Beyond my work in the private sector, I partner with government agencies to address critical issues in marketing and consumer welfare, and I've served as an expert witness in court cases involving product innovation and diffusion, advertising and marketing attribution, customer relationship management and analytics, and sports sponsorships.
Beyond my work in the private sector, I partner with government agencies to address critical issues in marketing and consumer welfare, and I've served as an expert witness in court cases involving product innovation and diffusion, advertising and marketing attribution, customer relationship management and analytics, and sports sponsorships.
Feel free to explore my work and reach out if you'd like to learn more about my research, teaching, or consulting activities.
Feel free to explore my work and reach out if you'd like to learn more about my research, teaching, or consulting activities.