1. Reinholtz, Fernbach, and de Langhe (forthcoming). "Do People Understand the Benefit of Diversification?" Management Science. Read here.

  2. André and de Langhe (forthcoming). "No Evidence for Loss Aversion Disappearance and Reversal in Walasek and Stewart (2015)." Journal of Experimental Psychology: General. Read here.

  3. Schley, de Langhe, and Long (forthcoming). "System 1 is Not Scope Insensitive: A New Dual-Process Account of Subjective Value." Journal of Consumer Research. Read here.

  4. de Langhe and Fernbach (2019). "The Dangers of Categorical Thinking." Harvard Business Review, 97, 80-91. Read here. Or here in German. Or here in French.

  5. Long, Fernbach, and de Langhe (2018). "Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk." Journal of Marketing Research, 55, 474-488. Read here.

  6. de Langhe, Puntoni, and Larrick (2017). "Linear Thinking in a Nonlinear World." Harvard Business Review, 95, 130-139. Read here. Or here as a book chapter. Or here in French.

  7. de Langhe (2016). "The Marketing Manager as an Intuitive Statistician." Journal of Marketing Behavior, 2, 101-127. Read here.

  8. de Langhe and Puntoni (2016). "Productivity Metrics and Consumers' Misunderstanding of Time Savings." Journal of Marketing Research, 53, 396-406. Read here.

  9. de Langhe, Fernbach, and Lichtenstein (2016). "High Online User Ratings Don't Actually Mean You're Getting a Quality Product." Harvard Business Review Online. Read here.

  10. de Langhe, Fernbach, and Lichtenstein (2016). "Star Wars: Response to Simonson, Winer/Fader, and Kozinets." Journal of Consumer Research, 42, 850-857. Read here.

  11. de Langhe, Fernbach, and Lichtenstein (2016). "Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings." Journal of Consumer Research, 42, 817-833. Read here.

  12. de Langhe and Puntoni (2015). "Consumers Don't Understand the Relationship Between Time and Speed." Harvard Business Review Online. Read here.

  13. de Langhe and Puntoni (2015). "Bang for the Buck: Gain-Loss Ratio as a Driver of Judgment and Choice." Management Science, 61, 1137-1163. Read here.

  14. de Langhe, van Osselaer, Puntoni, and McGill (2014). "Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences." Journal of Consumer Research, 41, 978-994. Read here.

  15. de Langhe, van Osselaer, and Wierenga (2011). "The Effects of Process and Outcome Accountability on Judgment Process and Performance." Organizational Behavior and Human Decision Processes, 115, 238-252. Read here.

  16. de Langhe, Puntoni, Fernandes, and van Osselaer (2011). "The Anchor Contract Effect in International Marketing Research." Journal of Marketing Research, 48, 366-380. Read here.

  17. de Langhe, Puntoni, and van Osselaer (2009). "Bilingualism and the Emotional Intensity of Advertising Language." Journal of Consumer Research, 35, 1012-1025. Read here.